How to Make Almost Everything
As you know, I love videos of how stuff is made. (See below.) Well, I just discovered this treasure trove of more than 300 14-minute videos from a Japanese show called The Making: playlist #1, playlist #2. Each video shows how a different thing is made, from wires to sugar to trophies to cheese and all of them are dialogue-free. Here’s the one on how 55-gallon drums are made:
I can’t wait to show some of these to the kids. Their favorite online video, which they request weekly, is this one on how croissants are made.
When I was a kid, maybe 12 or 13 years old, I watched this program on PBS that showed how a snack food manufacturer came up with a new snack food, from design to manufacturing. The thing that stuck with me the most was that they showed a number of the missteps in-between…like they tried a certain shape with a certain filling and it didn’t work out in taste tests, that sort of thing. I LOVED seeing that trial and error in action. I only saw the show once, but it’s one of my most vivid childhood TV memories. Maybe it’s why I ended up becoming a designer?
Wait, wait! Holy shit, holy shit! I found the show! It was a NOVA program called How to Create a Junk Food that aired in 1988, when I was 14. I couldn’t find the video or even a clip, but here’s a review in the LA Times.
The ultimate weapon is the flavorist, a 20th-Century alchemist who analyzes natural things like Danish blue cheese or barbecued beef, reconstructs them chemically in the lab and produces their essences to punch up the taste of bland fillings.
Marketing and technology co-produce a croissant-dough cone with a moist meat or cheese filling that appears perfect. But when they test it on the mouths of real consumers (English housewives), it’s a bloomin’ flop.
Undaunted, the technologists go back to their gizmos and test tubes. After doing such goofy things as gluing electrodes to a chewer’s cheeks to get “chew profiles” of different fillings, they come up with a second prototype, Crack a Snack. The wheat-cracker wrapped “savory tube” is called a “triumph of food engineering,” which, we’re warned, if it is given the proper image, “there’s little doubt we’ll buy it.”
New Scientist wrote about Crack a Snack around the same time.
So yeah, now you know I’m the sort of kid who gleefully watched food engineering documentaries on PBS at 14. But you probably already suspected as much. (via @go)
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