Eau de MacBook Pro

A “scent solutions” company called Air Aroma made a Macbook Pro unboxing smell for an art exhibition in Melbourne last year.

To replicate the smell a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro.

(via @buzz)

• Apple
• perfume
• smell