The timeless design of National Geographic

A look at how little the essential design of National Geographic magazine has changed since its introduction in 1888.

National Geographic’s front cover is a great example of how well simple branding can be tied to a product or message. In this case, the slightly warm yellow has become a symbol of wonderful photography, intriguing articles and serves as a doorway into places worlds away.

I have fond memories of Fleer’s otherwise forgettable 1991 set of baseball cards because of the yellow border…probably NatGeo spill-over.

• design
• magazines
• National Geographic