The seven types of book store patron
Independents: They don’t want help. They want a computer terminal they can use themselves. They want up-to-date inventory numbers aligned with an up-to-date store map, so they can go find the book themselves. If the book isn’t in the store, they want up-to-date warehouse information, so they can order it themselves. In other words, they want a bookseller, but they don’t want any of that messy human contact. And they want an online sales site, but they prefer to drive out to a retail location, as opposed to the convenience of using a website at home.
What’s interesting about the list is that none of the types sound like the ideal book store customer.
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