Now you can go to the iTunes Store to buy the Kindle app from Amazon that lets you read ebooks made for the Kindle device on the iPhone. Yes, it's that confusing! Maybe they shouldn't have called the app the same name as the device...I thought "Kindle" was the device? A noun and a verb form of the same proper name is ok (e.g. "I googled you on Google" or "Please digg my link on Digg") but two nouns seems like a no-no.