Notes from Will Wright's keynote at SXSW 2007. "Movies have these wonderful things called actors, which are like emotional avatars, and you kinda feel what they're feeling, it's very effective. Films have a rich emotional palette because they have actors. Games often appeal to the reptilian brain - fear, action - but they have a different emotional palette. There are things you feel in games - like pride, accomplishment, guilt even! - that you'll never feel in a movie."