A profile of Felix Baumgartner  APR 10 2013

Vanity Fair's William Langewiesche takes a behind the scenes look at what drove Felix Baumgartner from being a stunt jumper to stepping out of a capsule 24 miles above New Mexico. Grab a few Red Bulls and read all about the man who pierced the sky (and the world of brand advertising).

His goal now was to break the altitude record for a human free fall, and in the process also to exceed the speed of sound. Otherwise known as Mach 1, that speed varies with temperature but is upwards of 660 miles per hour. Baumgartner was not there to advance mankind. That was for others to claim, if they liked. His own purpose was promotional. He was a showman for the Red Bull company, which had plowed a fortune into this endeavor in order to associate its energy drink with his feats. Baumgartner, who was 43 at the time, is certainly a manly man. He is photogenic. He is fit. His fiancée was Miss Lower Austria in 2006. When he furrows his brow he looks determined and intense. On-camera he becomes the very image of a middle-aged action figure, the perfect emblem for an important market segment of middle-aged men. When I drink Red Bull, I go supersonic. I am fearless. I am an Übermensch.

Syndicated from NextDraft. Subscribe today or grab the iOS app.

Read more posts on kottke.org about:
Felix Baumgartner   William Langewiesche

kottke.org

Front page
About + contact
Site archives

Subscribe

Follow kottke.org on Twitter

Follow kottke.org on Tumblr

Like kottke.org on Facebook

Subscribe to the RSS feed

Advertisement

Ads by The Deck

Support kottke.org shop at Amazon

And more at Amazon.com

Looking for work?

More at We Work Remotely

Kottke @ Quarterly

Subscribe to Quarterly and get a real-life mailing from Jason every three months.

 

Enginehosting

Hosting provided EngineHosting