Our outboard brains  JUN 24 2010

Scott Adams muses on how humans store information in much of what we build and make: businesses, flower gardens, music.

Everything we create becomes a de facto data storage device and brain accessory. A wall can be a physical storage device for land survey data, it can be a reminder of history, and it can be a trigger of personal memories.

A business is also a way to store data. As a restaurant owner, I was fascinated at how employees came and went, but their best ideas often stayed with the business, especially in the kitchen. The restaurant was like a giant data filter. The bad ideas were tested and deleted while the good ideas stayed, most often without being written down.

When you design a flower garden, its main purpose is to influence people's minds in a positive and peaceful fashion. A flower garden is a brain reprogramming tool. It jacks into any human brain that enters its space and reprograms that brain in a predetermined way. We don't think of it in those terms, but the process is nonetheless deliberate.

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