The weight of shame
A bus stop ad for a fitness company in The Netherlands uses an LCD display to show the weight of the person sitting on the bench…with the idea that the public shame of your weight would entice you to sign up for the gym.
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A bus stop ad for a fitness company in The Netherlands uses an LCD display to show the weight of the person sitting on the bench…with the idea that the public shame of your weight would entice you to sign up for the gym.
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