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Amazon’s Frustration-Free Packaging

posted by Jason Kottke   Nov 04, 2008

Amazon has introduced something that the company is calling Frustration-Free Packaging.

The Frustration-Free Package (on the left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It’s designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box.

As CDs and DVDs are quickly being replaced by digital downloads, I expect that Frustration-Free Packaging will eventually be replaced by Packaging-Free Packaging as Lego sets, Barbie dolls, computer mice, and running shoes will be downloaded to your HP Personal Real Printer for manufacture and customization in the home. (via 37s)

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