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posted by Jason Kottke  ·  gift link

The counter-intuitive comparison of all things

The goal of the creators of The Big Chart, The Counter-Intuitive Comparison Institute of North America (CICINA), is to find the single best thing in the world through an NCAA basketball tournament-style bracketing system. This video explains their plans.

Is the Bilbao Guggenheim better than McDonald’s french fries?Are penguins better than Miracle Grow? Can anything beat heated seats on a cold November day?

(via design observer)