homeabout kottke.orgarchives + tags

Swiss Made

posted by Jason Kottke   Jun 05, 2008

From an article in Monocle about the Baselworld watch fair.

Swiss watch brands are patriotic to a fault. Rolex is one of the few high-end manufacturers that does not stamp “Swiss Made” on the watch face in the belief that Rolex defines Switzerland rather than the other way around.

Now *that’s* a brand.

We Work Remotely