kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

Swiss Made

From an article in Monocle about the Baselworld watch fair.

Swiss watch brands are patriotic to a fault. Rolex is one of the few high-end manufacturers that does not stamp "Swiss Made" on the watch face in the belief that Rolex defines Switzerland rather than the other way around.

Now *that's* a brand.

By Jason Kottke    Jun 5, 2008 at 11:23 am    branding   rolex   Switzerland

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