How to look at billboards

How to look at billboards, a commentary on outdoor advertising by advertising man Howard Gossage from Harpers magazine in 1960. Gossage thought of billboards as an invasion of people’s privacy.

Outdoor advertising is peddling a commodity it does not own and without the owner’s permission: your field of vision. Possibly you have never thought to consider your rights in the matter. Nations put the utmost importance on unintentional violations of their air space. The individual’s air space is intentionally violated by billboards every day of the year.

• advertising
• howardgossage