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kottke.org posts about Shigeo Iida

The Wasabi Farmer

posted by Jason Kottke   Mar 20, 2019

By some accounts, 99% of the wasabi consumed in the world is not actually wasabi — it’s horseradish + green food coloring. Real wasabi is difficult to grow:

Authentic wasabi, known as Wasabia japonica, is the most expensive crop to grow in the world. The temperamental semiaquatic herb, native to the mountain streams of central Japan, is notoriously difficult to cultivate. Once planted, it takes several years to harvest; even then, it doesn’t germinate unless conditions are perfect. Grated wasabi root loses its flavor within 15 minutes.

Profiled in the short film above, 75-year old Shigeo Iida is the 8th generation owner of a wasabi farm in Japan, where he’s been painstakingly growing the herb in a beautiful valley for decades. He loves his work, but like other aging Japanese responsible for long-lived family businesses, there’s uncertainty about the future. (via craig mod)