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kottke.org posts about McDonald’s

The sushi economy

Adding sushi to the ever-growing list of everyday consumables as economic indicators: steak, Big Macs, Starbucks coffee, Coca-Cola, and cigarettes.


Steak house index

Can the health of the high-end steakhouse business predict the future health of the overall economy? See also: the Big Mac index, the Starbucks index, and the Coca-Cola index.


The Coca-Cola index

Big Mac index, meet the Coca-Cola index. The more wealthy, democratic, and the higher the quality of life, the more likely a country’s inhabitants are to drink Coke. See also Starbucks as economic indicator.


Big brands growing unpopular with teens

Some big brands like Coke, McDonald’s, and Disney are growing more unpopular with “global teens”. “What applies to young people is ‘Did it break? And did my friends say it was cool?’ [It’s an] opinion process that goes on through IMs and text-messaging, and it applies to everything from movies to cargo pants.” (thx, stan)