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kottke.org posts about Katherine Rosman


posted by Jason Kottke   Nov 09, 2015

Katherine Rosman recently wrote an article for the NY Times called How Organic Avenue Lost All Its Juice about a small NYC-based chain of juice stores recently going out of business. The piece is also a quote gold mine reflecting the zeitgeist of contemporary Manhattan.

“I kind of freaked out,” she said. “I was distraught. I lost my yoga for a minute.”

There is an admitted emperor’s new clothes quality to paying $25 for a lunch of vegetable shavings and a smoothie made of Swiss chard, cashew milk and Himalayan salt.

You can’t build a long-term business off what Gwyneth Paltrow likes.

A lot of vegans I know are now making stews out of meat bones and dairy.

Everyone is talking about coal and charcoal.

Bleeeeeaauuuckk. See also your detoxing juice cleanse is bullshit.

Update: Some locations are reopening, but shared this mainly for the headline: Organic Avenue Is the Jon Snow of Overpriced Juice Chains.