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kottke.org posts about Joe Randazzo

Kill the meme

posted by Jason Kottke   May 10, 2010

So says Joe Randazzo, editor of The Onion.

Once an “enjoyable thing” becomes a “meme,” we stop enjoying the thing for its own sake, but consume and regurgitate our enjoyment of it as a symbol of hipness, as if to say: “I am aware of this thing’s popularity — therefore I, too, exist!”