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kottke.org posts about Jed Kolko

What’s the most “normal” place in the US?

posted by Jason Kottke   Jun 10, 2016

There’s been a lot of talk in this election cycle about “average Americans” and “real Americans”. In a piece for FiveThirtyEight, Jed Kolko used age, education, and race & ethnicity to find the city most demographically similar the US as a whole. Here’s his top 5:

1. New Haven-Milford, CT
2. Tampa-St. Petersburg-Clearwater, FL
3. Hartford-West Hartford-East Hartford, CT
4. Oklahoma City, OK
5. Springfield, MA

Economist Lyman Stone thought Kolko’s methodology was flawed:

See, he used 3 variables: race, education, and age, to proxy for “normalcy.” His method looked at how typical a given “race” group in a given city was on educational/age factors, and a given educational group in a given city on race/age factors, etc. In other words, he didn’t truly ask “What city is most normal?” He asked “In what city is each group of people most typical of that group of people nationally?” That’s a cool question, but it’s totally not “normalcy.” The reason is simple: as best I can tell, Jed doesn’t fully capture the role of aggregate composition. He’s trying to get specific and avoid calling a place “abnormal” just because it has one weird demographic lump; he wants cell-specific abnormality. But nobody cares if Graduate-Degree-Holding Native Americans happen to be much younger in St. Louis than elsewhere. We care if St. Louis has a weirdly large number of Graduate-Degree-Holding-Native-Americans. Composition of the population is the most important measure of normalcy, and one that Kolko’s method will tend to under-emphasize.

Stone ran his own analysis with that in mind, using 20 different demographic variables, and came up with a different list of the most normal places in America:

1. Oklahoma City, OK
2. Tulsa, OK
3. Jacksonville, FL
4. Spokane-Spokane Valley, WA
5. Phoenix-Mesa-Scottsdale, AZ

The above table shows the places with the lowest weirdness-scores. Two of them are in Oklahoma. I’ll talk about them together. Oklahoma City is less than 1 standard deviation from the mean on every single variable. It is exactly the mean for the poverty rate, and almost exactly the mean for educational attainment. It’s biggest oddity is housing costs compared to income, which are a bit high, and the percent of households with a car, which is also just a teentsy bit high. Other than that? If you’re looking for “Normal America” then look to Oklahoma City. Tulsa’s story is the same, except it also has a bit of a low share of civilian government workers.

Among the weirdest places on Stone’s list? San Jose, NYC, and Jacksonville, NC.

New York is up next. Again, a large foreign-born share makes New York weird. But the real weirdness is actually in New York’s transit access. New York’s car-ownership share is a whopping nine standard deviations below the national average. New York’s housing costs also make it weird, as does the percent of people who are renting. In other words, New York is weird because it’s just so darn urban.