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kottke.org posts about Giorgia Lupi

We Will Add Your Biological and Technological Distinctiveness to Our Own

posted by Jason Kottke   May 22, 2019

Design firm Pentagram has brought in a new partner to their New York office, information designer Giorgia Lupi, who joins heavy hitters like Michael Bierut, Paula Scher, and Eddie Opera. I remain fascinated with how Pentagram operates:

Established in 1972, the firm has a collectivist attitude and adheres to a longstanding constitution, which exists in its original form with only small modifications. It spreads profits and decision-making power equally among its self-governed partners — all designers — irrespective of seniority or how much business they brought in during a given year. There’s no CEO. The partners do collaborate with one another, often across disciplines, but essentially operate their own studios, though the local offices meet on a weekly basis and the entire group convenes twice a year. These all-partner meetings, chaired by one of the partners on a rotating basis, are about sharing work with the group and discussing business dynamics, Pentagram’s publishing program, its website, and trends in the industry.

The process for bringing in a new partner can take years from start to finish and requires the unanimous consent of the rest of the partners:

“One vote against and it’s over, truly,” says Miller. “We’ve seen it happen.”

I’ve often thought about if a collective structure could work for independent content sites. I wouldn’t want to sell kottke.org to anyone, but the idea of sharing resources and infrastructure with a couple dozen similar sites is appealing. You could collect the sites into a membership bundle; hire dedicated staff for customer support, ad sales, & devops; do cross-promotion, syndicate the content via a meta-site, and generally help small indie sites punch above their weight. This is what The Deck could have evolved into, I suppose. Aw well.