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kottke.org posts about Gil Zamora

You’re more beautiful than you think

posted by Jason Kottke   Apr 18, 2013

Dove employed Gil Zamora, a FBI-trained forensic sketch artist, to help with an interesting experiment about self-perception. Zamora first sketched a series of women as they described themselves (they were hidden from his view) and then he sketched portraits of the same women based on descriptions by people who had met them. The difference between the two drawings, self-described vs. peer-described, were striking.

More on the experiment here. And a counterpoint from Jazz.