homeaboutarchives + tagsshopmembership!

kottke.org posts about Forever 21

Giant thread screen is recreating Instagram photos

posted by Jason Kottke   Jul 22, 2015

F21 Thread Screen

Clothing retailer Forever 21 hired product and prototyping company Breakfast to build them a giant screen made out of spools of thread to “print” people’s Instagram photos. The screen, which Breakfast bills as “one of the most complex machines ever built for a brand”, weighs 2000 pounds, measures 11 ft high, 9 ft wide, and 3 ft deep, and has a resolution of 80x80 spool pixels. Here’s how they made it:

If you want to give it a try, just tag an Instagram photo with #F21ThreadScreen and it’ll print it out for you (watch the live stream). Prior art alert: the first time I remember seeing something like this was Daniel Rozin’s Wooden Mirror (1999) at ITP (video here).