Making Dark Chocolate Hilarious

Dark chocolate is very serious business. That’s why this ad for Bournville dark chocolate, which takes aim at dark chocolate snobbery, is so funny.

This one is so intense. It comes with a list of side effects.

Mine comes with a therapist.

To the uneducated palette, this tastes like burnt tire.

This one captures bitterness, astringency, and resentfulness. The taste is so grown up.

Oh, mine’s massively grown up.

This is only available under the counter of a pet store with no address.

This sugar was used by the Aztecs as currency.

Some believe this one’s haunted.

Mine’s flammable.

• advertising
• Bournville
• chocolate
• food
• video