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kottke.org posts about AeroMexico

AeroMexico Trolls Xenophobic Americans with “DNA Discounts” Commercial

posted by Jason Kottke   Jan 23, 2019

This commercial from Mexican airline AeroMexico cleverly reminds some Americans of the melting pot nature of our nation, where even “white” folks living near the border share significant amounts of DNA with those in Mexico. According to this piece in Adweek, the ad features non-actors and their actual DNA test results.

For those wondering how legit the scenarios shown in the ad are, Agost Carreño says it’s all real and that each person featured in the video was a non-actor who did have a 23andMe DNA test done in advance of the reveal.

Update: A possible inspiration for the AeroMexico video is The DNA Journey commercial by travel search engine Momondo:

The folks in that commercial may seem a bit naive about how DNA and ancestry works, but I took the 23andMe DNA test many years ago and was also surprised to find a few significant possible geographic outliers (British/Irish, Dutch) that were not accounted for in the handed-down family genealogy. (via @rudhraigh)