From Jeffrey Zeldman's I See Dancing Beans @ Mappa.Mundi:

   "What is your company?" says the bolder of the two. "I've never heard of it."

   "It's a personal site," I say.

   She brightens. "Oh, you mean like dating services?"

   "No, I mean there's no company, it’s just me. It's entertainment for the Web."

   "Ah. Who supplies your entertainment content?"

   "I do. I supply the entertainment content."

   She says, "What is your revenue model?"

   I say, "I don't have one."

   The women giggle as if I've said something witty. They cover their mouths like children. We exchange business cards.