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Logo makeovers

posted by Jason Kottke   Jun 25, 1999

Logo makeovers. In each case, except for the Grape Nuts example, the new logo was of poorer quality than the original. Especially laughable is the first example where the logo of a frame shop is butchered by adding a gradient, a 3D look, and a drop shadow. Unless it’s huge (which defeats the purpose), that logo is going to look like shit on a business card. The McDonald’s example is not much better. Yuck.