Have We Confused Having Good Taste With Being Creative?

From 713 Magazine on Instagram:

In a world where cultural knowledge has become its own form of social currency, knowing the right designers, listening to the right music, and recognizing the right references can make someone appear just as creative as the people actually producing the work.

We’ve reached a point where an entire identity can be built around what someone consumes, collects, wears, and shares. And while developing good taste requires curiosity, knowledge, and an understanding of culture, recognizing something exceptional isn’t necessarily the same as creating something exceptional.

This doesn’t mean curation lacks creative value. Some of the most influential figures in fashion, art, and music have shaped culture through their ability to recognize talent, connect ideas, and introduce people to things they otherwise might never have discovered.

But there’s a difference between being influenced by something and simply reproducing its appearance. Creativity requires more than understanding what has already been accepted. It often means taking risks, developing an independent perspective, and making something that people might not immediately understand.

One of the slides puts it more succinctly:

We live in a time where curation can look like creation. A person can build an entire identity out of taste alone — what they wear, what they repost, what they collect, what they reference — and still never actually make anything that moves culture forward.

• art
• creativity