I’ve felt this for years (blogs have global context): “The uni-context is a scenario in which the ways you should act become the same across all different contexts. There’s just one set of norms you should follow all times, irrespective of context.”
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Many years ago, in the early days of YouTube, I created a web show that involved three young women in NYC sitting around a table and talking about their week — working, dating, partying, struggling, thriving. I cut it into 5-minute clips and released it as a daily series. It did really well, and I like to think, presaged several formats that would later appear when social media arrived.
One day, Metafilter found it. They tore apart the girls for their attitudes, their vocal fry, their style, their posture — everything. I remember staring at the screen and thinking, "You know, this wasn't made FOR YOU, right?"
That feeling is now alien. Everything is FOR YOU.
I still think about this massive unnoticed change all the time. For those of us old enough to remember pre-internet (or even pre-social internet), there was a time that you recognized something was "for you" and "not for you." The internet flattened everything, made every event something YOU should form an opinion about.
The uni-context is now reality. There is no context outside the uni-context.
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