"The business model of most consumer technology is to identify some thick desire, find the part of it that produces a neurological reward, and then deliver that reward without the rest of the package."

Gonna be thinking about this one for a while.

https://bsky.app/profile/kottke.org/post/3mb5atkftcw2w

What a superb article. Thank you for sharing!

I think I’ll be using this languaging for a while, thanks for pointing us to it! It brings to mind that we’re most fulfilled when our desires meet our own idiosyncrasies, not the fulfillment of others’ narratives or expectations. I was reminded of this the hard way a couple months ago when we pivoted from our usual family vacation style of low-dopamine, forest bathing/beach combing to the wildly expensive (for us), social currency of Legoland. I’d say it was a thin desire on my part to avoid depriving my kids of what culturally is relevant; it takes commitment and the courage to live your values with thick desires!