Smokey Bear Through the Years




This is a fun new website featuring 80+ years of artifacts & memorabilia related to Smokey Bear, the famous spokesbear for the US Forest Service.
In 1944, the USDA Forest Service, National Association of State Foresters, and Ad Council launched the first poster featuring Smokey Bear, asking Americans to recognize their personal responsibility in preventing unwanted wildfires.
Over eight decades, Smokey and his tagline, “Only You Can Prevent Wildfires,” have become a pillar in the protection of our nation’s wildlands and an American icon. He’s thrown out first pitches at baseball games, met presidents, been to space, and become a part of our lives and homes on games, hats, toys, and apparel.
During the course of writing this post, I visited Wikipedia and found out that there was an actual bear named Smokey:
The living symbol of Smokey Bear was a five-pound, three-month-old American black bear cub who was found in the spring of 1950 after the Capitan Gap fire, a wildfire that burned in the Capitan Mountains of New Mexico. Smokey had climbed a tree to escape the blaze, yet his paws and hind legs had been burned.
At first he was called Hotfoot Teddy, but he was later renamed Smokey, after the character created a few years prior.
This Smokey lived at the National Zoo in Washington DC, where he had his own zip code for the massive amounts of mail he got, died in 1976, and had obituaries published in many newspapers, including the Washington Post, the WSJ, and the NY Times.




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I grew up with Smokey being a mainstay of national park communication, but now I can only think of the old Simpsons bit (which I guess dates me as Gen X as well): https://www.youtube.com/watch?v=wX1x7pfH8fw
The vet's office in Santa Fe, NM that I use has a photo on the wall of the founder treating the bear cub when he was brought in from the fire.
They used to give out little Smokey heads with a hole at the top of his hat so you could snuff out your cigarette before throwing the butt out your car window. I distinctly remember my Grandmother using it a couple times an hour on road trips. The 80s were a wild time.
Smokey facts I have learned from wildland fire fighter friends:
1. It is Smokey Bear…*not* Smokey the Bear.
2. There is allegedly a very strict code of conduct you have to sign before you check out the suit.
I have not verified the second, but desperately hope it is true.
Here in California, where the urban-rural divide is potently represented via gender norms, Smokey is on billboards with his beefy pecs and six-pack abs. Feels as eyebrow-raising as when Trump fakes them too.
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