Extinction Burst Explains MAGA Voters’ Racist Anger

This fantastic two-minute video, from a guy named Rich, neatly explains why the anger and frustration of Trump’s supporters has been growing over time — why the pushback on things like diversity, equity, inclusion, trans rights, and LGBTQ+ issues seems to be increasing and the hate grows more overt. It has to do with an idea called an extinction burst.

Here’s a transcript of the video:

The Trump spike in racism, sexism, and hate — it’s the emotional foundation for the entire Make America Great Again movement, that nostalgia for when life in America was simpler and paler. But as soon as we began addressing it — boom! extinction burst.

This term is why I love science so much. You can take an idea from one field, like psychology for example, and apply it to another field, like political science, and the principles still apply.

Extinction burst is actually really simple. It’s when you have a behavior and a reward, and you withdraw the reward in order to change the behavior. When you do that, usually to change an undesirable behavior, the behavior itself increases in frequency and intensity for a short period of time until ultimately the subject changes the behavior and then that behavior goes extinct.

This is like you’re at the store and you’re swiping your credit card, and it doesn’t work, and so then you swipe your credit card like 15 more times until you’re so angry you’re freaking out, and you’re about to scream an F-bomb in the middle of Toys R Us. And then you say, “I’ll just pay with cash”. Swiping is the behavior and the payment is the reward. So when the swiping doesn’t work and you don’t get the reward you need, you get madder and madder and you try it more and more until you change the behavior, which then results in the extinction of the original behavior.

Now, extinction burst at the national level is much slower, but in this case we actually know very clearly what triggered it: it was Obama’s election in 2008. Sarah Palin, the Tea Party Movement, the birther movement, and ultimately MAGA. It is a 10-year tsunami of rage in the face of inevitable extinction.

This is why Republicans are still so angry. They know they know Trump winning can’t stop it, and they know Trump in office can’t stop it — they can feel the inevitable extinction of their own terrible beliefs.

At this point, the only thing that’ll stop it is if we let up. If you stop interfering with that undesirable behavior, it will go back to normal. So no, you’re not crazy; yes, you are doing the right thing; and yes, if you persevere, the extinction burst will end.

Note that this isn’t an explanation of where the Tea Party & MAGA movements came from; many people have written about how MAGA can be understood as a reaction to Obama’s election — subsequent events like Black Lives Matter, the Me Too movement, the election of a Black woman as vice-president, the legalization of gay marriage, etc. have kept the indignities coming.

Rather, the extinction burst concept explains why the reaction seems to be getting more extreme, from QAnon to an increased number of book bans to anti-trans laws to anti-abortion laws to Elon Musk doing Nazi salutes in public to openly expressed racism by many Republican politicians to January 6th to the 2025 Coup. We are seeing behavior that 15-20 years ago would have been almost unthinkable — now it’s daily. They are swiping the card and getting madder and madder.

You can read more about extinction bursts, including some examples of extinction bursts in children:

Tantrums: A child who has learned that tantrums result in attention from their parents may initially escalate their tantrum behavior when their tantrums are no longer reinforced. This escalation is an extinction burst, as the child is attempting to regain the attention they once received.

Protesting: When a person has been reinforced by being excused from a task or activity, they may initially increase their protest behaviors, such as whining or arguing, when the reinforcement is no longer provided. This increase in protest behavior is an extinction burst.

Persistence: In some cases, individuals may persistently engage in a behavior that previously led to reinforcement, even if the reinforcement is no longer present. For example, a child who used to receive a treat for asking repeatedly may continue to ask repeatedly, hoping for the treat, even when the treat is no longer given. This persistence is an extinction burst.

And in adults:

Cell Phone Addiction: If an individual is accustomed to receiving instant gratification through social media notifications on their cell phone, they may experience an extinction burst when they attempt to reduce their screen time. They may initially intensify their checking behavior, hoping to regain the previous level of reinforcement.

Gambling: In the context of gambling, an individual who has previously experienced wins and rewards may exhibit an extinction burst if they suddenly stop winning. They may increase their gambling behavior, hoping to recreate the past reinforcement.

Smoking Cessation: When someone tries to quit smoking, they may experience an extinction burst in the form of increased cravings and even heightened smoking behavior. This burst occurs because the expected reinforcement (nicotine) is no longer being received, leading to an initial escalation in smoking behavior.

(via @karenattiah.bsky.social)

• Donald Trump
• politics
• psychology
• racism
• sexism
• video