The Powerful Density of Hypertextual Writing
The NY Times has had a difficult time covering the 2024 election in a clear, responsible manner. But I wanted to highlight this short opinion piece from the paper’s editorial board, which I’m reproducing here in its entirety:
You already know Donald Trump. He is unfit to lead. Watch him. Listen to those who know him best. He tried to subvert an election and remains a threat to democracy. He helped overturn Roe, with terrible consequences. Mr. Trump’s corruption and lawlessness go beyond elections: It’s his whole ethos. He lies without limit. If he’s re-elected, the G.O.P. won’t restrain him. Mr. Trump will use the government to go after opponents. He will pursue a cruel policy of mass deportations. He will wreak havoc on the poor, the middle class and employers. Another Trump term will damage the climate, shatter alliances and strengthen autocrats. Americans should demand better. Vote.
What makes this piece so effective is its plain language and its information density. This density is a real strength of hypertext that is often overlooked and taken for granted. Only 110 words in that paragraph but it contains 27 links to other NYT opinion pieces published over the last several months that expand on each linked statement or argument. If you were inclined to follow these links, you could spend hours reading about how unfit Trump is for office.
A simple list of headlines would have done the same basic job, but by presenting it this way, the Times editorial board is simultaneously able to deliver a strong opinion; each of those links is like a fist pounding on the desk for emphasis. Lies, threat, corruption, cruel, autocrats — bam! bam! bam! bam! bam! Here! Are! The! Fucking! Receipts!
How the links are deployed is an integral part of how the piece is read; it’s a style of writing that is native to the web, pioneered by sites like Suck in the mid-90s. It looks so simple, but IMO, this is top-notch, subtle information design.
Discussion 2 comments
Oh my gosh, hadn’t thought about Suck for a while. I loved that crazy place so much.
I'm glad the Times has endorsed Harris, but I disagree about "plain language." "Ethos," "autocrats," and "subvert" are graduate-school level; "consequences" is mealy-mouthed, and a lot of people have no idea what "Roe" stands for. (Why isn't it one of the hyperlinks?)
Hello! In order to leave a comment, you need to be a current kottke.org member. If you'd like to sign up for a membership to support the site and join the conversation, you can explore your options here.
Existing members can sign in here. If you're a former member, you can renew your membership.
Note: If you are a member and tried to log in, it didn't work, and now you're stuck in a neverending login loop of death, try disabling any ad blockers or extensions that you have installed on your browser...sometimes they can interfere with the Memberful links. Still having trouble? Email me!
In order to leave a comment, you need to be a current kottke.org member. Check out your options for renewal.
This is the name that'll be displayed next to comments you make on kottke.org; your email will not be displayed publicly. I'd encourage you to use your real name (or at least your first name and last initial) but you can also pick something that you go by when you participate in communities online. Choose something durable and reasonably unique (not "Me" or "anon"). Please don't change this often. No impersonation..
Note: I'm letting folks change their display names because the membership service that kottke.org uses collects full names and I thought some people might not want their names displayed publicly here. If it gets abused, I might disable this feature.
If you feel like this comment goes against the grain of the community guidelines or is otherwise inappropriate, please let me know and I will take a look at it.
Hello! In order to leave a comment, you need to be a current kottke.org member. If you'd like to sign up for a membership to support the site and join the conversation, you can explore your options here.
Existing members can sign in here. If you're a former member, you can renew your membership.
Note: If you are a member and tried to log in, it didn't work, and now you're stuck in a neverending login loop of death, try disabling any ad blockers or extensions that you have installed on your browser...sometimes they can interfere with the Memberful links. Still having trouble? Email me!