The Harris campaign posted a TikTok of Donald Trump talking about his stance on abortion in a split-screen next to a gameplay clip of Subway Surfer for low-attention-span viewers. This is genius. “Top-tier information conveyance.”
This site is made possible by member support. ❤️
Big thanks to Arcustech for hosting the site and offering amazing tech support.
When you buy through links on kottke.org, I may earn an affiliate commission. Thanks for supporting the site!
kottke.org. home of fine hypertext products since 1998.
The Harris campaign posted a TikTok of Donald Trump talking about his stance on abortion in a split-screen next to a gameplay clip of Subway Surfer for low-attention-span viewers. This is genius. “Top-tier information conveyance.”
Discussion 5 comments
404 Media wrote about this as well: Kamala Harris Campaign Experiments With Ads for an Audience With “Brain Rot”.
This is genius. I wouldn't consider myself to have a low attention span, but I do suffer from acute chronic DJT fatigue, so I rarely listen to him to talk, or watch any video where he's talking, or really engage in any media where I have to see his face.
However, I've never seen this Subway Surfer game before and actually watched the whole video and was able to listen to all the stuff that guy said without rage-quitting after 10 seconds like I usually do.
I just came back here to say this exact thing. 100%.
Same, Tra! It’s the DJT fatigue for me. Meanwhile, this ad got me through all his utterances to their point.
Man, I value this thread for giving voice to something I've been unconsciously experiencing! I hadn't really noticed the pattern in myself, but I find that I totally lose focus and/or just bail on whatever I'm watching / listening to whenever he pops up or starts talking... and it's not due to a disinterest in politics or the coming elections. Thanks for helping me realize what's at the root of this!
Hello! In order to leave a comment, you need to be a current kottke.org member. If you'd like to sign up for a membership to support the site and join the conversation, you can explore your options here.
Existing members can sign in here. If you're a former member, you can renew your membership.
Note: If you are a member and tried to log in, it didn't work, and now you're stuck in a neverending login loop of death, try disabling any ad blockers or extensions that you have installed on your browser...sometimes they can interfere with the Memberful links. Still having trouble? Email me!
In order to leave a comment, you need to be a current kottke.org member. Check out your options for renewal.
This is the name that'll be displayed next to comments you make on kottke.org; your email will not be displayed publicly. I'd encourage you to use your real name (or at least your first name and last initial) but you can also pick something that you go by when you participate in communities online. Choose something durable and reasonably unique (not "Me" or "anon"). Please don't change this often. No impersonation..
Note: I'm letting folks change their display names because the membership service that kottke.org uses collects full names and I thought some people might not want their names displayed publicly here. If it gets abused, I might disable this feature.
If you feel like this comment goes against the grain of the community guidelines or is otherwise inappropriate, please let me know and I will take a look at it.
Hello! In order to leave a comment, you need to be a current kottke.org member. If you'd like to sign up for a membership to support the site and join the conversation, you can explore your options here.
Existing members can sign in here. If you're a former member, you can renew your membership.
Note: If you are a member and tried to log in, it didn't work, and now you're stuck in a neverending login loop of death, try disabling any ad blockers or extensions that you have installed on your browser...sometimes they can interfere with the Memberful links. Still having trouble? Email me!