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posted by Jason Kottke  ·  gift link

Parents Micro-Targeted by Their Kids’ Hand-Drawn Ads on Facebook

In 2019, artist and engineer Tega Brain gave some kids the opportunity to create targeted advertising relevant to their particular interests: Bushwick Analytica.

Politicians and marketers now use data and targeted advertising to try to change our behaviors and influence our worldviews. But why should these tools only be available to people in places like Washington DC, Manhattan and London?

Some of the kids’ ads targeted their parents:

a hand-drawn advertisement that reads 'I should have a dog. Get your kids a dog!'

a hand-drawn advertisement that reads 'No school on Mondays'

While others were aimed at people who could help with causes the kids were interested in:

a hand-drawn advertisement that reads 'Protect the Homeless. Justice for everyone.'

(via dens)