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Proudly Second Best!

an Ikea ad with a baby sleeping on their mother's chest with a crib in the background

an Ikea ad with a kid eating on their father's knee instead of sitting in a nearby highchair

an Ikea ad with a kid standing on their mom to reach the sink instead of using a nearby step stool

A clever ad campaign by an Ikea franchisee highlights how their products for kids can’t quite replace the support and comfort offered by their caregivers. (via @gray)

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Bo

Now that is a great series of ads.

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