An incredible deep dive into the golden age of gadget catalogs. Love the bloggy voice…somehow I had never heard of any of these. These names though: “Our Space-age Product Catalog” & “Products That Think”. 😍
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I was an avid consumer of the DAK catalogs. I even bought the BSR speakers and equalizer featured in the winter 1986 edition. The speakers lasted until 2010 and the equalizer lasted until last year (I found a replacement for the equalizer--same model and everything, and it's still going strong (using it as I type this to listen to music). Thanks for sharing this.
We received an Amazon toy catalog in the mail recently. My three year old absolutely loves it. Apart from my feelings about Amazon, I love that he's into it. My wife asked if I was into those as a kid. I remember the JC Penney's holiday catalogs, but those were more my sisters' style. And then I remembered Computer Shopper. Those 2 inch thick beasts. Ten year old me would pour over them for hours, picking out all the compatible pieces for the computer I would someday be able to buy. If I were a few years older, the DAK catalogs would've been my jam.
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