Why US Malls Are Dying (And European Malls Aren’t)
From Adam Kovacs’ YouTube channel Adam Something comes this brisk 10-minute video essay on why European malls are doing better than their American progenitors. I thought his third point, about poor urban planning, was particularly interesting: malls tend to fail in America because they are not integrated into the fabric of towns and cities (because very little is integrated into the fabric of cities and towns in many places these days).
Malls, hell, all commerce has to be an organic part of towns and cities. People should be able to get to them by means other than a car, and conveniently. Such integrated commercial spaces are far more resilient. If your commercial spaces aren’t resilient โ if you just plop a big box outside the town โ don’t be surprised when it goes bust in a few years. And then it’s bulldozed for the next thing to be put up for it to go bust the same way and then get bulldozed and then the next thing and the next and the next so on and so forth.
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