Focus on the Stakes, Not the Odds
Now that the 2024 election campaigns have ramped up in earnest (absurdly & obscenely more than a year before the actual election), a good thing to keep in mind is NYU journalism professor Jay Rosen’s guidance for how journalists should cover the election:1
“Not the odds, but the stakes.”
That’s my shorthand for the organizing principle we most need from journalists covering the 2024 election. Not who has what chances of winning, but the consequences for our democracy. Not the odds, but the stakes.
Rosen first articulated this principle more than a decade ago and ever since reading about it a few years ago, I’ve all but stopped reading and linking to political horse race coverage. Who scored more “points” in the latest debate? Which candidate seems the most Presidential? Will his mugshot bolster his campaign? Come on, this isn’t the goddamned Oscars red carpet. Tell us what the candidates’ plans are and how they will affect how Americans live their lives. What experience do they have in governance? Or if not governance, in leadership? What do they believe, what actions have they taken in the past and what consequences have those actions had on actual people? What motivates them…power, money, fame, service? Many many people will not give a shit about any of this, but if we want to retain a functioning democracy with a press that’s not primarily about entertainment, voters need to know what they are getting into.
And I would argue, how they should cover many other important issues. So much of “tech” news reads like horse race coverage instead of focusing what kind of world would result if Company A or Technology B were to succeed. Journalists and outlets that cover the stakes get my attention.↩
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