Donations to Local Holiday Toy Drives Are Down This Year
My kids and I went to the local toy store yesterday to do some holiday shopping for Toys for Tots. When we took our purchases to the counter, the woman thanked us for contributing and said that individual donations are much more important this year because big corporate donations to the program were way down. She said that the toy companies don’t have excess inventory to donate (I’m assuming because of supply chain issues and a desire for more corporate efficiency).
I posted about this on Instagram and heard from folks in other parts of the country that both individual and corporate donations to community toy drives are down. A quick check of Google News reveals several articles around the country about toy drive shortages; here’s a good piece from the Associated Press:
Similar worries are being felt across the country as COVID-related supply chain snafus — produced by clogged U.S. ports, a lack of workers to move the cargo and skyrocketing shipping costs — lead to empty store shelves and higher prices on some products.
The supply chain slowdown is one of the main reasons why donations of new toys to The Toy Foundation have declined by nearly 80% in dollar value this year compared to 2019, according to Pamela Mastrota, the executive director of the group, which was formed by a toy industry trade association to act as an industry-wide charitable collective for manufacturers.
The lack of trade shows due to the COVID-19 pandemic also put a wrench in their collection efforts for the second year in a row, straining their ability to get gifts for sick, impoverished or other vulnerable children who are in need.
“It’s been a real challenge this year, and last year,” Mastrota said. “But this year especially.”
With Christmas just 8 days away, I know it’s late in the game but if you can swing it this year, consider a big donation to your local toy drive. Kids from low-income families have borne the brunt of the pandemic in America — parents/caregivers losing their jobs, erratic education, upheaval, loved ones dying of Covid, sickness and death all around. Let’s do what we can do to help give these kids a happy holiday.
But on a more long-term note (and supply chain & pandemic issues aside), programs like this should be unnecessary in a country as rich as the United States. Remember, feel-good news stories in America are often signs of societal failure and nothing is more feel-good than helping low-income kids during the holidays. Supporting programs and leaders who want to build a much stronger and more robust social safety net is essential if we want to eliminate make needless scarcity like this in America.
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