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“Caffeine Was an Amazing Aid to the Rise of Capitalism”

posted by Jason Kottke   Sep 23, 2021

In this video, Michael Pollan explains how caffeine is woven into the fabric of modern society. Here’s the short version of how that came to be: People used to drink a lot of alcohol because water was unsafe, so folks were often in a sort of low-grade stupor. When coffee hit Europe, it provided the stimulation, focus, and energy necessary for people to work better and longer. Voila, the Enlightenment and Industrial Revolution.

You can read more about caffeine in Pollan’s latest book This Is Your Mind on Plants (excerpt here) or in his 2020 audiobook called Caffeine: How Caffeine Created the Modern World.