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Stand Here for Dance Party

posted by Jason Kottke   Jul 27, 2021

Since 2001, performance art group Improv Everywhere have been staging events in public, aiming to “surprise and delight random strangers through positive pranks”. Their latest endeavor takes place in NYC, perhaps the best place on Earth for exposing random strangers to positive pranks. A man in an orange vest places a “Stand Here for Dance Party” sign on the ground and then walks away. A brave soul steps onto the sign and, well, you might guess what happens next.

I found this via Rob Walker’s newsletter about his book, The Art of Noticing. I love what he wrote about it:

Now that you’ve seen it, you know that once someone did stand on the decal, a squad of Improv Everywhere operatives, with boom boxes and impressive dance moves, converted the public space into (as promised) an open-air dance party. Very fun.

But here’s what makes this work: Not just the planning and the expert performers and the slick choreography and the clever subversion of social-distance design. None of that matters unless somebody stands on the decal. What activates this entire operation is curiosity.

He continues, describing the woman who gets the party started:

This woman is my hero! I love everything about her, her body language, her openness, the thrilling sense she radiates that anything could happen and she’s up for it. And if you’ve watched the video, you know that she in fact unleashed an experience that she (and many strangers nearby) will never forget.

What’s not in the video, but we know is true, is some huge majority of people not even noticing, or actively ignoring, the invitation to an impromptu, on-the-spot dance party. As always, attention is the first step.

Curiosity. Attention. There are those words again, the universe trying to tell me something.