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That ninety degree scenery thing

posted by Patrick Tanguay   Feb 03, 2020

Landscapes Brilliantly Turned On Their Heads in This Digital Campaign

Some quite stunning work by Cream Electric Art created for an ad campaign for United Airlines in Australia. These are quite made-up by assembling two different landscapes in a dreamlike 90° angle but I’m posting them here to take us back to a favorite movie of mine, Inception, and the architect scene in Paris where Ellen Page’s character Ariadne bends the dream in a similar fashion. Less well known but even more interesting because it bent an actual map’s perspective was the dearly departed BERG’s Here & There project.

The projection works by presenting an image of the place in which the observer is standing. As the city recedes into the (geographic) distance it shifts from a natural, third person representation of the viewer’s immediate surroundings into a near plan view. The city appears folded up, as though a large crease runs through it. But it isn’t a halo or hoop though, and the city doesn’t loop over one’s head. The distance is potentially infinite, and it’s more like a giant ripple showing both the viewers surroundings and also the city in the distance.

Horizonless projection

That whole piece is a great read for a tour of perspectives from Alfred Wainwright’s hand-drawn walking maps, to China, to GTA and SimCity.