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Posters as gateways to a more expansive world

posted by Patrick Tanguay   Nov 04, 2019

While we’re on the world building topic, here’s another article on design within games, this one about the posters used in the upcoming Control and the Polish cyberpunk-horror game Observer.

Observer poster by Mateusz Lenart

Alongside various made up advertisements, brands, book covers and propaganda signs, posters are symbolic of a larger universe, helping to broaden and flesh out any fictional world. An incredible amount of effort is put into creating video game settings, and the poster is but one of many tiny details carefully designed to draw you deeper.

The designers for both games were able to research the vast number of posters of different periods and locations to inform their own creations.

“Posters were a great tool for us to build a story and establish the world design. In one way, they show how this future world is organised, the rules of it etc. but they also represent the protagonist’s various dilemmas,” Lenart explains.

Control poster by Jenna Seikkula

“If done right, [the posters] can help convey everything from small trivial details to the broader story arc. These aspects enrich and deepen the lore and the world.”

Observer glitch poster by Mateusz Lenart