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The carrot is not important. Chasing it is.

posted by Jason Kottke   Aug 20, 2018

Arbitrary Stupid Goal

I finally picked up Tamara Shopsin’s Arbitrary Stupid Goal the other day. This is how it begins (emphasis mine):

The imaginary horizontal lines that circle the earth make sense. Our equator is 0°, the North and South Poles are 90°. Latitude’s order is airtight with clear and elegant motives. The earth has a top and a bottom. Longitude is another story. There isn’t a left and right to earth. Any line could have been called 0°. But Greenwich got first dibs on the prime meridian and as a result the world set clocks and ships by a British resort town that lies outside London.

It was an arbitrary choice that became the basis for precision. My father knew a family named Wolfawitz who wanted to go on vacation but didn’t know where.

It hit them. Take a two-week road trip driving to as many towns, parks, and counties as they could that contained their last name: Wolfpoint, Wolfville, Wolf Lake, etc.

They read up and found things to do on the way to these other Wolf spots: a hotel in a railroad car, an Alpine slide, a pretzel factory, etc.

The Wolfawitzes ended up seeing more than they planned. Lots of unexpected things popped up along the route.

When they came back from vacation, they felt really good. It was easily the best vacation of their lives, and they wondered why.

My father says it was because the Wolfawitzes stopped trying to accomplish anything. They just put a carrot in front of them and decided the carrot wasn’t that important but chasing it was.

The story of the Wolfawitzes’ vacation was told hundreds of times to hundreds of customers in the small restaurant that my mom and dad ran in Greenwich Village. Each time it was told, my dad would conclude that the vacation changed the Wolfawitzes’ whole life, and this was how they were going to live from now on — chasing a very, very small carrot.

The restaurant was Shopsin’s, no longer in Greenwich Village, and after a start like that, I read the next 80 pages without stopping. Really wish I’d heeded much advice to pick this up sooner.

See also “I’ve never had a goal”.