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Highlighting photo cliches on Instagram

posted by Jason Kottke   Aug 15, 2018

Insta Repeat collects photos of people (particularly so-called “influencers”) taking similar photos on Instagram — peeking out of an open tent flap, perched on top of an offroad vehicle, on the end of a dock — and displays them together.

Insta Repeat

Insta Repeat

Insta Repeat

Insta Repeat

See also this supercut of cliched Instagram travel photos.

Taking a photo of a friend holding up the Leaning Tower of Pisa or jumping in the middle of the road in Utah are really good ideas — that’s why lots of people do it — but each successive photo of the same thing doesn’t tell us anything new about those places, experiences, or people.

For influencers, a cliched photo is easy money, a tried and true way of capturing what others already know is the essence of a place or an experience. For most of the rest of us, we aren’t looking to say anything new about someone or somewhere. We just want to capture our experience to show our friends and well-wishers on Instagram. If I saw my tent flap hanging open to a beautiful mountain vista, of course I would take the hell out of that photo.