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Behind the scenes at comic book stores

posted by Tim Carmody   Apr 20, 2018

io9 has a solid interview with Dan Gearino, author of a new book called Comic Shop: The Retail Mavericks Who Gave Us A New Geek Culture. It’s about the history of comic book stores, the economics of the industry, how they’ve survived a range of boom-and-bust cycles, and wave after wave of cultural and technological transformation. Here’s an excerpt from the book:

Publishers sell most of their material to comic shops on a nonreturnable basis. By contrast, bookstores and other media retailers—some of which sell the same products as comic stores do—can return unsold goods. The result is that comic shops bear a disproportionately high level of risk when a would-be hit series turns out to be a dud. And there are plenty of duds.

The staff at Laughing Ogre, and at shops across the country, let me into their worlds for what turned out to be a tumultuous year, from the summer of 2015 to the summer of 2016. The two major comics publishers, Marvel and DC, did most of the damage, with many new series that did not catch on, relaunches of existing series that often failed to energize sales, and a monthslong delay for one of the top-selling titles, Marvel’s Secret Wars. The notable failures were almost all tied to periodical comics, single issues that are sold mainly to people who shop as a weekly habit. In other words, the leading publishers spent the year pissing off some of their most loyal customers and undermining their retailers. And yet, much of the sales slide was offset by growth of independent publishers and by small hits such as Princeless, big hits such as the sci-fi epic Saga, and many in between.