homeaboutarchives + tagsshopmembership!
aboutarchivesshopmembership!
aboutarchivesmembers!

Fooling online users with dark patterns

posted by Jason Kottke   Mar 29, 2018

From Evan Puschak, a quick video on dark patterns, UI design that tricks users into doing things they might not want to do. For instance, as he shows in the video, the hoops you need to jump through to delete your Amazon account are astounding; it’s buried levels deep in a place no one would ever think to look. This dark pattern is called a roach motel — users check in but they don’t check out. I wonder how much this single pattern has added to Jeff Bezos’ personal net worth?