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How Martin Luther King Jr. really felt about advertising

posted by Jason Kottke   Feb 05, 2018

The worst commercial aired during last night’s handegg match was this Dodge Ram ad featuring a snippet of a speech by Martin Luther King Jr. King, of course, was an outspoken critic of capitalism. In fact, later in the very same speech, he railed against this type of advertising. Here’s the audio of that part of his speech overlaid on the Dodge Ram commercial:

Now the presence of this instinct explains why we are so often taken by advertisers. You know, those gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you’re just buying that stuff. That’s the way the advertisers do it…

It often causes us to live above our means. It’s nothing but the drum major instinct. Do you ever see people buy cars that they can’t even begin to buy in terms of their income? You’ve seen people riding around in Cadillacs and Chryslers who don’t earn enough to have a good T-Model Ford. But it feeds a repressed ego.

You can listen to King’s speech in its entirety here:

(thx, hyder)