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How to build a $600 million company without venture capital

posted by Jason Kottke   Nov 27, 2017

I loved this short profile of RXBAR founder Peter Rahal. He and his partner recently sold the company to Kellogg’s for $600 million. Some highlights:

- Each partner invested $5000 in the business…and they took no other outside investment. Yep, 0 to $600 million in about five years with no VC.

- Early on, when asking about getting investors, Rahal’s dad told him “You need to shut up and sell 1,000 bars.” Is that the best and most succinct business advice ever?

- They designed the packaging for their first bar in PowerPoint…and Rahal put his cell phone number on it. Whatever it takes.

(via @jasonfried)