Foursquare: US tourism is down sharply in the age of Trump
Over the past couple of years, Foursquare has used their location data to accurately predict iPhone sales and Chipotle’s sales figures following an E. coli outbreak. Their latest report suggests that leisure tourism to the United States was way down year-over-year over the past 6 months (relative to tourism to other countries).
Our findings reveal that America’s ‘market share’ in international tourism started to decline in October 2016, when the U.S. tourism share fell by 6% year-over-year, and continued to decrease through March 2017, when it dropped all the way to -16%. Currently, there is no sign of recovery in the data.
And business travel to the US is suffering as well, relative to other countries:
Business trip activity is up in the U.S. by about 3% (as a share of international traveler global activity), but that trend line is not as high as elsewhere in the world, where YoY trends are closer to 10%. Relative to business travel gains globally, business travel to the U.S. is suffering.
As Foursquare notes, correlation is not causation and there are other factors at play (e.g. a stronger US dollar), but it’s not difficult to imagine that our xenophobic white nationalist administration and its travel & immigration policies have something to do with this decline.
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