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African textiles made in the Netherlands

posted by Susannah Breslin   Dec 21, 2015

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Love these. African textiles. Studio 360: “But I had no idea that some of the trendiest of these prints are actually designed and produced in the Netherlands by a company called Vlisco.”

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Khrista Rypl writes:

Inge Oosterhoff wrote a wonderful deep dive into the history behind the Vlisco textile house, and explained how their designs have remained hugely popular in Africa since the late 1800s. But Vlisco doesn’t just make fabric; they’re known for their printed designs. And unlike many fashion companies, Vlisco doesn’t name their patterns: each is given a number and then distributed to different areas in Africa. Some patterns are designed with different countries in mind, while others are distributed widely around the continent. As the patterns catch on among shopkeepers and consumers, many of them get colorful names like “Love Bomb,” “Tree of Obama,” and “Mirror in the Sun.” But the names aren’t even the best part: many popular patterns have developed specific cultural meanings and subtexts.

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(via yellowdoorhouse)